case study: newgate
Newgate (Newark) Ltd is a market leader in the design, manufacture and installation of custom-made parking barriers, electric sliding and swing gates, road blockers and turnstiles.
Newgate use the services of Niddocks Internet Marketing to promote their business on the web.
Initially Niddocks were taken on to build and manage a Google AdWords campaign to attract new business and boost sales of Car Park Barriers, gates and several other products manufactured by the company.
Niddocks has now started to work on a Search Engine Optimisation campaign for Newgate which will boost the company’s position in the natural search engine result pages (SERPs) of the likes of Google, MSN and Yahoo.
Niddocks has a close relationship with Newgate to ensure that company receives as many enquiries via the web as possible and at an affordable price.
Google Analytics is used to track performance of enquires made for gates, road blockers, turnstiles and Car Park Barriers alongside processes put in place to track new business telephone call sources.
The company is now looking to Niddocks to assist with fine tuning the copy of the website. The two companies are working together to further develop the business received via the web throughout 2007
For more information on Newgate, car park barriers, gates and road blockers, visit www.newgate.uk.com
Click here for next case study
|
