google adwords course for beginners

Niddocks is running Google AdWords Pay Per Click Advertising courses at a number of locations for people who want more from their spend with Google.

Pay per Click advertising can be one of the most effective forms of advertising. But without careful set up, ongoing testing and analysis it is very easy to waste money.

This one day training course will enable you to avoid the pitfalls and deliver impressive results.

How you’ll benefit
The course will give you a step by step approach to building a cost effective Google AdWords Campaign – The way professionals do!

We limit the number of places on this course to 8 people only.

The next courses available are:-

• Wednesday 2nd July 2008: Kingsley Village, Fraddon
  (Near Newquay Airport, Cornwall)
  Spaces still available
  

Topics covered include:-

• Pay per Click Advertising Introduction
  The difference between natural and paid listings.
  Pay per Click Advertising – What it is? How Much It’s worth?
• Identifying Keyword Phrases
  3 sources – Internal data, Competitors data and Online Keyword Research Tools.
  Why choosing the correct keywords is vital to success.
• Competitive Research
  How many people are advertising?
  How much are they paying?
  What are they saying in their ads?
  Are the ads any good?
• Planning and Structuring Google AdWords Campaigns
  The importance of setting up Campaigns and AdGroups correctly.
  How to ensure your campaign is cost effective.
• Setting Bid Prices and Ongoing Management
  Setting bidding strategies and tips for optimum Return On Investment (ROI).
  Remove and Refocus Strategy.
• Writing to Attract Clicks
  How to write AdWords Ads to increase Click Through Rate (CTR).
  How to test A/B splits of ads and Landing Pages. How to use testing to improve Return On Investment (ROI)
• Tracking + Monitoring
  How to set up tracking and reporting. How to review stats to continually improve ROI.

You will go back to your organisation with some great techniques and tips for the management and optimisation of your Google AdWords campaign.

This course is presented by a Google AdWords Professional.

Check out our Internet Marketing Course and Email Marketing Course too!

For more information or to discuss your requirements in more detail, please call us on 0845 258 1070 or e-mail us at info@niddocks.com